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Four years ago , Facebook introduced stories on its platform, as a way to promote this type of content that did not require large production, a way to communicate in an Email Data entertaining and quick way with users. Now they will also serve to monetize companies and pages, since it will allow some creators to include sticker ads in their stories and receive a portion of the income obtained through them.

Although the Sticker ads test begins with a “very small” sample of content creators, the social network hopes to “expand it very soon” and also apply this technology in all microvideo formats on its platforms.

The new sticker ads arrive in the stories on Facebook
Yoav Arnstein , director of product management at Facebook, assures that this test is still in the conceptual phase and the final result may vary, the general idea is to provide advertisers with a natural place that adapts to their ads and their products, for example If someone posts a video in a park, the sticker ads available will be from local businesses near the park. Contextual relevance will be key for these ads to have the expected success.

But sticker ads are just one of the many updates that Facebook has for video ads on its platform. The social network is also changing advertising around shorter videos.

[Tweet “With #sticker ads, creators will be able to obtain a fraction of the profits that #Facebook generates through #stories”]

Video ads expand to content up to one minute long
Arnstein shared in a post on the company's blog that content creators will be able to include advertising in videos that last up to one minute, when previously the minimum video length was 3 minutes.



Shorter video ads will now be placed as soon as 30 to 45 seconds after starting. “ Going forward, we are exploring in-stream ad formats that increase engagement through rewards or product interactions, with the intention of helping to increase payments for content creators while providing good value.” viewing experience for people and a way for advertisers to reach relevant audiences.”

One more novelty that Facebook has announced has been the promotion of its Stars function , with which followers and viewers can tip their influencers. The social network will invest 7 million dollars (around 5.84 million euros) to offer free Stars during some live broadcasts, so that viewers can send them to their hosts. The kit will also include some virtual gifts for users to send to creators and interact with them.
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